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Your guide to e-commerce business

Your guide to e-commerce business



whitepaper | October 19, 2021 ©GETBES | 0 Views




Benefits of Ecommerce


Ecommerce isn't a passing fad, and it's not going anywhere anytime soon. Why? Both the vendor and the customer gain greatly from selling products and services over the internet. .


Benefits to the buyer:-


Your guide to e-commerce business

Benefits to the seller:



Ecommerce Trends


Growth is the biggest trend in ecommerce right now, and it's spreading far and wide.


1. Ecommerce Growth


In the last ten years, ecommerce has exploded in popularity in the United States. In fact, according to data from the US Department of Commerce, ecommerce sales in the United States rose faster in 2017 than they have since 2011, accounting for 49 percent of overall retail sales growth. The rate of expansion isn't slowing down either. According to Statista, tangible products online retail sales in the United States are expected to reach $476.5 billion in 2024.


2. Global Ecommerce Growth


Global eCommerce is also fast expanding. Retail eCommerce sales may surpass $4.058 trillion by 2020, according to EMarketer trend statistics. An increase in internet sales is being seen throughout the world as more customers seek items across borders and from foreign marketplaces.


3. Ecommerce Growth by Category


According to ComScore statistics, a few industries are seeing a significant shifts in terms of retail eCommerce development. Jewelry and watches led the way in terms of growth (as of 2016), with a 39 percent increase, followed by furniture, appliances, and equipment (26 percent), and video games/accessories (24 percent) (24 percent). Finally, let us consider the three types of ecommerce.


Best Practices in Ecommerce Marketing


What does an eCommerce business owner need to know about marketing? Here are a few best practices that will help you get started.


1. Experiment with social media ads.


Facebook has a huge audience that can be reached, with 1.18 billion daily active users. Consider using social media posts and videos to target your audience, and experiment to see what works best in terms of driving sales and revenue.


2. Gather email addresses and maintain contact.


According to recent statistics, three-quarters of businesses believe email marketing provides "great" to "good" ROI. You may give visitors a cause to return to your ecommerce site again and again by collecting email addresses on-site and asking them to opt-in to future communications from you via offers, promotions, VIP discounts, and more.


3. Tailor offers/messaging using personalization.


For online buyers, personalization is more crucial than ever. According to study, 74% of online shoppers become dissatisfied with websites when offers, advertisements, or incentives surface that are irrelevant to their interests.

Make sure you're using tailored product recommendations, customizing your email marketing, and overall making each client feel as though you're speaking directly to him or her.


4. Use surveys to collect feedback.


Asking your audience what they want is the best approach to keep your finger on the pulse of what they desire. Use online surveys to get feedback on everything from products to marketing campaigns to customer service encounters.


5. Select ecommerce software that assists you in meeting your demands and objectives.


You might be wondering how to ensure that you get the best ecommerce software for your company. Here are a few pointers


How to Select the Most Appropriate Ecommerce Software


There are numerous variables to consider while looking for the finest ecommerce platform and software to fit your goals, such as an ecommerce website builder. Keep an eye out for:

P.S Talk to our web design specialist to assist you

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