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Ways to take advantage of live streaming tech

Ways to take advantage of live streaming tech

Media industry | DEC 06, 2021 ©GETBES | 0 Views

Although live streaming has only been around for a short time, it is swiftly gaining pace and attracting the attention of people who are always looking for new and inventive methods to provide content. The business is expected to explode in the coming years, thanks to early adopters like Gary Vaynerchuk and other high-profile influencers who are spinning the entire content production and consumption process on its head.

The true power and usefulness of live streaming will be discussed in this essay.

Users Consume Content On Your Time, Not On Their Time

The biggest and most compelling benefit of live streaming is that viewers consume content on your time, not theirs. This means you're only interacting with people who are interested in you and your brand, as well as people who find your content to be extremely useful. You're automatically sending content to people who are more likely to convert and continue to follow you.

There is no other content marketing channel that can compete with live streaming.

It’s Not Yet Overcrowded

History tends to repeat itself. Live streaming, like any other digital marketing medium, will rapidly become overcrowded. Although it has not yet achieved that level of popularity, it is rapidly gaining traction, and an increasing number of individuals are using it on a regular basis.

Take, for example, the decline in organic post reach on Facebook. As timelines got more competitive, Facebook had to make algorithm changes, resulting in just a small percentage of people seeing your organic postings. It's possible that the same thing will happen with live streaming.

As a result, if you want to reach the required audience via live video, you must move quickly.

Reaching Highly Targeted Niches

Viewing live broadcasts, as we've previously taught, necessitates a greater level of commitment from your followers since they must tune in on your schedule, regardless of whether it's the optimal time for them or not. As a result of this assessment, an automated filter is used to keep irrelevant audiences away.

Furthermore, it's doubtful that individuals who aren't interested in your issue will participate in the discussion.

It’s Cheap

When you think about it, live streaming is a bargain. It is, in fact, entirely free. There is no need for any specific gear, software, or equipment. All you need is a camera-equipped smartphone or laptop, as well as an active account on one of the platforms, such as Facebook Live or Periscope. .

Traditional blogging and content creation would normally need a set of correctly setup software applications (e.g. hosting and platform), but live streaming is available to everyone with only a few clicks.

This marketing strategy is based on information technology, which is characterized by lower costs, faster performance, and exponential market penetration. Live streaming was a feasible option for early adopter brands ten years ago. They'd connect with their audience, who were all watching on their laptops.

Branding has become practically impossible without video live streaming. Your audience can connect via mobile phones, which today provide greater media performance than computers could 10 years ago. Live streaming is more integrated and simpler to setup than ever before, and your audience can connect via mobile phones.

A livestream may be done for free and can potentially reach millions of people. It works with a variety of hardware platforms without a hitch. It also works with a variety of media sites, including YouTube Live, Facebook Live, and LinkedIn. This is a tremendous potential for brand exposure with little expenditures. It'll only become better and easier with time.

Takes Less Time to Produce

According to HubSpot's study, a 500-word blog post takes about 2 hours to write, while a 1,500-2,000-word piece takes anywhere from 4 to 8 hours to create. [2] While a 500-word post would not be considered full material and would not receive much attention, it can be read in 3-4 minutes. [3] When it comes to traditional video creation, such as vlogs, the evidence is mixed. A simple vlog might take 2-3 hours to develop and edit, according to Make Use Of. [4] Do you have any idea how long a 4-minute live video would take to make? 4 minutes, you're right!

Real-Time Engagement

The ability to offer real-time user involvement and join a direct dialogue with the influencer is one of the main reasons why live-streaming is always making a difference in content marketing. [5] Whenever you read a blog article, you are reading someone else's work..

It not only provides users with real-time engagement advantages, but it also allows companies to deliver live help, Q&A sessions, and workplace tours.

Live broadcasting on social media platforms creates a direct and intimate connection with each audience member. It's the digital equivalent of inviting you inside someone's house when they utilize their social media area to see your material. Live broadcasting on social media platforms creates a direct and intimate connection with each audience member. It's the digital equivalent of inviting you inside someone's house when they utilize their social media area to see your material.

This is where people interact with their family and friends, joke about, and express their thoughts. Putting your brand in close proximity to where each audience member spends the majority of their digital life is quite effective.

However, a social media live broadcast is more than that. Consider what would happen if everyone in the crowd at an Apple keynote presentation was given a front-row seat. There is the impression that there is an audience watching with live chat and other participatory features that you may include in your livestream.

However, high-quality audio and video provide the impression that the connection is much more immediate and intimate for each audience member.

The Ability to Repurpose Content

Live videos, like any other type of material, may be readily translated into other types of content, such as a published video transcript on your own blog, an infographic on, or a YouTube video reproduction. You have a wide range of options.

However, repurposing material to increase the reach of your message is always a good idea.

Audience Management .

The ability of event organizers to manipulate the crowd during live streamed events is unrivalled. Moderators can aid the hosts in filtering the best questions from the audience before they are asked, depending on how the livestream is set up. In every presenting platform, this provides the most fruitful Q&A sessions.

The audience behavior is not totally controlled in actual live events, as it may be with livestreams and webinars. In contrast to staged events with physically present crowds, live televised events do not have to worry about heckling from the internet audience.

Live streaming software gives you greater control over your presentation, but not less spontaneity.

Strong sales conversions

Live-streamed events have a higher conversion rate than other sorts of events. Live streaming may be beneficial to businesses who sell products or services over the internet. It's simple to incorporate promotional offers into your live streamed event, which may result in a significant number of purchases in a short amount of time.

Aside from that, broadcasting live may be utilized as a significant tool in content marketing as part of the buyer's journey. It gives you the ability to develop new business chances by allowing you to engage with your audience in a different way.

Value that persists

Your most memorable memories can occur at any time. What if every presentation was captured in high-definition video that you could simply edit and repurpose for sales and other promotional materials?

It's nice to have a large turnout, but what if you could ensure that everyone who wanted to witness your event could do so and have the same experience as everyone else?

Using streaming software to capture live video enables for quick re-capture of any events that occurred during the webcast. All of the fantastic moments that may and do happen in real time in impromptu settings are preserved for all time.

The ability to do more than just get a feel for your audience

Live streaming produces a wealth of market data about your audience and performance that is otherwise difficult to quantify. You may simply incorporate communication channels directly to your audience in a live streamed event that would be costly or nearly difficult to do otherwise, such as real-time opinion polls and accurate viewer engagement numbers.

Half of the audience may be bored while watching a live event, and you would have no way of knowing. However, viewers' attention spans are far more noticeable in livestreamed programmes. It's possible that you'll have queries like these:

These elements, which are unique to live streaming, may provide you with critical feedback on how your audience thinks about how you're performing in a way that no other presenting style can.

Writter's note

As you may have seen, live streaming is a really effective way to distribute material. However, it, like any other marketing medium, has its own set of problems and obstacles. As a result, before diving deeply into live video, thoroughly consider all of the benefits and drawbacks to see if it's right for you.

- by Mr. Subham Jha,Getbes Editor.

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