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Technology is transforming the media and entertainment industry

Technology is transforming the media and entertainment industry

Media Tech | NOV 06, 2021 ©GETBES | 0 Views

With customers increasingly using many devices and platforms, companies must understand where and why their target audience spends their time. Consumers' entertainment preferences are shifting toward new channels and gadgets, yet conventional channels like broadcast television continue to play an important part in a good end-to-end marketing strategy.

In every part of the media industry, content plays a key role, from concept development and licencing to determining how consumers consume their favourite songs and movies, and so on. The media and entertainment sector has been altered by advances in cell phones, cameras, rendering software, computing processors, smart TVs, earphones/headphones, improved sound systems, and wireless, which have enabled the creation and dissemination of amazing content. Artificial intelligence (AI), augmented reality and virtual reality (AR and VR), blockchain, and other similar technologies have all aided in improving content distribution, resulting in a surge in the popularity of streaming services.

Evolved audience engagement

Audio, video, and other information transmitted over the Internet without the need of middlemen is known as over-the-top (OTT) content. OTT platforms are still thriving as advertising and subscription-based revenue streams for product branding and marketing. Creators may now designate how their material is used, sold, and distributed, including information such as Intellectual Property (IP) transfer and copyright terms. .

The entertainment industry's income channels are predicted to be entirely transformed by digital currency-based methods. Audiences may ensure that their payments reach the artists directly through dedicated blocks administered by service providers. This is good for the recorded music business since revenues are increasing quickly.

Most crucially, technology is always improving the customer experience in the media and entertainment industry, from improved search capabilities to more customised and curated content distribution.

People want on-demand entertainment that is tailored to their preferences and available whenever and wherever they want it. They are requesting more data access in order to transport that material. The way data is packaged and sold will alter as a result of this need. Mobile operators will need to supply more space and faster processing processors to access the material that is being supplied, just as our phones want more space for images and video. .

Marketers are interested in e-Sports consumers since this demographic is driving the sport's broadcasts to established, mainstream media platforms. Smartphone portability, together with high-resolution screens and fast Internet, will play a key part in future online entertainment.

Transformations owing to technological advancements

The Internet's power, along with blockchain technology, has transformed the way distributors and institutions deal with ownership and proprietorship issues in their content databases. From story-driven material to brilliantly rendered stories to experience-driven entertainment, AR and VR technologies have aided in the creation of a wide range of experiences. For convincing outcomes, AR and VR blend real-world and virtual aspects. Both Pokémon Go and Ready Player One are excellent instances of augmented reality in action.

Voice technology advancements have the potential to change how people search for and listen to music. As the analytical sector develops creative solutions to make data input actionable, machine learning and AI will progressively permeate the media business. To make material more engaging, personalised, and transparent, advanced analytics are employed.

Algorithms produce material that is tailored to the individual. For marketers, this means being able to target consumers more accurately depending on the media they watch, improving the likelihood of conversion.

Media firms can increase capacity using cloud infrastructure management systems, and enhanced analytics allows them to predict demand for advertising inventory.

Every month, new technologies emerge to aid media firms in their data-driven travels. Smart speakers, smartphones, linked houses, and connected autos have all become more accessible to smart technology. This allows users to stay online at any time, from anywhere, and listen to infinite music, watch unlimited videos, and read endless books until they get Internet access. This has raised the demand for data in order to better development and delivery.

Certain programmes can scan a face, recognise facial characteristics, and produce a 3D mesh that overlays the picture over precise locations on the face while it moves. People may pose and snap a photo of themselves with a cat's features (ears, whiskers, tail, and so on) mixed in with their own. Recent versions of these applications have added the ability to recognise elements in a photo and use them as an overlay or to generate a 3D animation.

AI and blockchain changing the way companies handle digital content

There isn't a single segment of the entertainment business that hasn't been affected by AI. High-resolution animation, OOH (out-of-home) advertising, radio, VFX (virtual effects), and realistic visual effects are only a few of AI's ramifications. For fast content delivery, entertainment platforms rely heavily on AI-driven solutions in intelligent data streaming. Do you know that by 2025, the worldwide AI software industry will be worth 118.6 billion dollars? Artificial intelligence is bolstering entertainment platforms in the following ways:

The way material is generated and provided is quickly changing as a result of digitalisation. As a result, media and entertainment companies must carefully control their IP. Blockchain provides a novel method for storing material and related assets, conducting transactions, and establishing trust. It can simplify and automate existing royalty payment procedures based on usage by providing confirmation of ownership (streaming).

For enterprises, magazines, and online content providers, AI is making the process of developing new material much more efficient. Forbes employs a bot named Bertie to suggest article subjects to authors based on their prior work.

AI may also be used to develop new advertising and movie trailers rapidly, automate subtitling, and expedite pre- and post-production processes, making all phases involved more coherent, less expensive, and faster. Behavioural data and face recognition advertisements have become so personalised thanks to AI that every ad is now targeted at a certain buyer persona.

Advances in AI-assisted localisation procedures will allow for the creation of more international language content variants than ever before. AI may be used properly to cut costs and speed up time-to-market for enormous amounts of information. It will be increasingly utilised to examine current media collections in order to speed up content discovery and generate new income streams.

One well-known example of AI algorithms in action is the behaviour of non-player characters in video games. Face, speech, and object recognition AI techniques and technologies are also transforming the way players interact with games, from avatars that mimic a player's actions on the screen to completely immersive AR worlds.

Media companies are employing various technologies and concepts, such as Big Data, AI, and blockchain, to predict and create content that consumers want, personalise it based on their preferences, optimise streaming to provide a seamless user experience, and manage transactions in a transparent manner, in order to win on the content and distribution front.

Players are largely using one of three models: paid access to premium content with the rest of the material being free, subscription-based, or ad-supported.

For learning more about AI and its uses visit

Role of hardware technology

Increased computational powers are required for quality and rendering, as well as a large rise in the demand for data storage, processing, and analytic capability. Consumer expectations have shifted dramatically as a result of technological advancements. These have also allowed content creators to put their most outlandish and imaginative ideas to life on the screen. 3D and 4D movie experiences have been transformed by Dolby sound systems, high-resolution motion cameras, and high-end rendering software.

The quality and lifetime of screens have increased thanks to LED and OLED technology. From auditorium-sized movie displays to living-room TV screens, PCs, laptops, tablets, and, eventually, phones and watches, screens have shrunk dramatically. The phone is the most personal screen available. It creates a large amount of data, which is analysed and used by consumers.

Increased capacity in network infrastructures necessitates compatibility among all network components. As a result, demand on the switch, which distributes all packets appropriately, is skyrocketing. Media technology services need bandwidth that is assured and so reserved.

The viewing experience has been improved thanks to high-resolution monitors. Customers today desire items that are tailored to their specific needs (for example, playback choices, colour, and control options). In the media entertainment business, routing components must ensure this on all ports and their internal backbone. Because it necessitates a fundamental grasp of AV equipment, media technology is gradually becoming a discipline for the IT sector.

Moving forward

From computers and iPads to smartphones and voice-based assistants, technological advancements have enabled higher digital ad consumption and customization, with AI, AR, and VR expected to follow. Because small and medium enterprises are increasingly embracing various forms, advertising on social media, particularly using video, has become one of the quickest drivers of development. Other hotspots for media expansion include e-books, digital music, broadcast and satellite television, and PC and app-based video games, among others.

With customers increasingly using many devices and platforms, companies must understand where and why their target audience spends their time. Consumers' entertainment preferences are shifting toward new channels and gadgets, yet conventional channels like broadcast television continue to play an important part in a good end-to-end marketing strategy.

In order to upgrade social media to a one-stop entertainment destination for consumers, social media firms are also investing in long-form video platforms and paying greater attention to music licencing.

Emerging Technologies That Are Revolutionizing The Entertainment Industry

Multi-platform and multi-device apps are becoming increasingly popular among consumers. Entrepreneurs must be aware of their target market and areas of interest. Modern digital innovation and devices have become the centre of interest in the rapidly changing entertainment sector. On the other hand, in every facet of the entertainment industry, content is the master key. Smart TVs, wireless music systems, cellphones, cameras, and automated computer processors have all helped to bring a new manner of delivering content.

The connection between consumers and content providers has completely transformed as a result of increased internet access and the ease with which clients can be reached. Digital streaming services are becoming more popular as technology advances. Users' behaviour changed as a result of video and audio streaming, which improved the delivery of all media kinds.

How Branded Vendors For Online Streaming Services Utilize Mobile App UX to Hook Users?

Apps for entertainment produce a lot of money! Brands like Spotify, Apple Music, Netflix, and YouTube generate billions of dollars in income. Why do you think that is? Because they place a premium on providing an exceptional user experience. Whereas in the entertainment sector, great material is the masterstroke, dozens of applications are created to capture users' interest with a terrific experience.

UX is important at all phases of the customer lifecycle for a company's growth. It expresses how customers connect with a company. The top three most popular media and entertainment companies are leading the way in terms of customer experience.


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